Every version of the 2020 Kia Optima is packed with features we don’t often see at their price points. We arrive at 9 out of 10 based on the car’s good standard equipment, its wide lineup, its stellar infotainment software, and a terrific warranty. (Read more about how we rate cars.)
The base Optima LX costs about $23,000 and wants for little with its power features, active safety gear, alloy wheels, and 8.0-inch touchscreen for infotainment with Apple CarPlay and Android Auto compatibility.
At the other end of the lineup, the Optima SX costs about $33,000 and includes a 245-hp turbo-4, leather upholstery, heated and cooled front seats, a power panoramic moonroof, and adaptive cruise control. Range-toppers use the same infotainment software but add baked-in navigation and 10 Harman Kardon speakers.
We’d have a hard time saying no to the base Optima LX, though the $2,000 Kia charges for the Optima S buys 18-inch wheels, fog lights, a power driver’s seat, keyless ignition, and a host of exterior styling upgrades that may appeal to some buyers.
Regardless of trim, all Optimas come with an unusually long 5-year, 50,000-mile bumper-to-bumper warranty and a 10-year, 100,000-mile powertrain warranty.
Optima Hybrid features
The Optima Hybrid and Plug-In Hybrid come in just one trim level—EX—and they’re not offered outside of select Western U.S. markets.
The EX is pleasantly equipped with leather seats that are heated up front, a power moonroof, and a few other features. Kia asks about $30,300 for the base Hybrid and charges $4,500 more for a package loaded up with a panoramic moonroof, Harman Kardon speakers, LED lights, cooled front seats, and more.
The Plug-In Hybrid costs $37,000 and tops $40,000 with that same option package, though buyers may qualify for state and local incentives.
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